Everyone wants to have a business which is both profitable and respectable, and email marketing is a great part of building your company towards your goals. Using the right techniques will ensure that you keep the customers you already have and bring in new ones as well. Read on to find some advice you can’t market without!
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Try engaging the customer using the subject line of the email. Your email must grab your reader’s attention the minute it lands inside of their inbox, otherwise it may go into their trash. If you have a weak or uninteresting subject line, that is exactly what will happen. So try spicing up your subject line with some creativity.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
When someone subscribes to your email marketing list, confirm that this is what they really intended to do. Implementing this double opt-in strategy will make it much less likely that your email provider will receive spam complaints about you. Also, you will be assured that the people receiving your emails are actually interested in what you are sending them.
All the tips in this article have made other companies successful online. So use them to their fullest to bring yourself closer to your goals. The amount of effort you put into your campaign will directly correlate with the increase you see in traffic and profits. So work hard to get great results!