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How Logo Colors Can Improve Your Brand

Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?

You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. What is your target market – male or female? Do you have a trendy or classy brand? What ages are you targeting for your market? Is your business high-end or middle-class? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

You get different emotions when you see different colors. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.

Here are the two categories of color – warm and cool. Let’s look at the warm colors first.

Men are attracted to the color red. You can associate the color red with fire and passion. it can grab anyone’s attention because it speaks of urgency. You get pumped up and it increases your heart rate.

Orange is a friendly, playful color. It possesses overall energy. Children love this color.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.

Let us now look at the opposite, the cool colors.

Blue is the most popular logo color. If you use blue for your logo, then it represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

Green is associated with the outdoors. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.

If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.

Brown appeals to male audiences because it is a serious color being earthy and tough-guy.

Black and white is in their own category. Combined with other colors, they are very powerful.

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